The Wine Life

Tag: Comedy [X]
The Winery Visit Rider; a.k.a. the Reverse Ridewith Rider

The Winery Visit Rider; a.k.a. the Reverse Ridewith Rider

It all started with Van Halen's legal rider where they demanded the brown M&Ms be removed from the backstage M&M bowl during their tours. We thought it might be appropriate to create a rider for our ridewiths. (A ridewith is when winery representatives work with a distributor rep out in the field.) In beautiful response, an east coast rep (we've changed his name for legality/safety reasons) created a rider for his visit to our winery on Red Mountain! Enjoy this brilliant document by one of the greatest comedic minds in his very small town.

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The Ridewith Rider

The Ridewith Rider

Ever hear of Van Halen's famous legal rider where they demanded a bowl of M&Ms with the brown ones removed? We thought we'd create one for our business! In the wine trade, we wineries send our sales guys and gals out into the world to work with our distribution partners. The suppliers (us) ride in the passenger seat of different wine reps' cars and go visit accounts. This is called a ridewith. After many years of sitting in passenger seats, we thought we better start making some rules!

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